Guidyu

Guidyu adds sophistication to your client’s search engine experience through navigational guidance

If your site is a hub of information, it is imperative to offer additional search tools that are quick and efficient. A structure that is sophisticated and user-friendly is the best way to enhance your client’s navigational experience.

We could simply recommend that you apply a Google search window to your site. The fallback, of course, is that this search engine does not filter the information requested and is not interactive.

We would like to introduce you to a technology that is based on another concept - one that empowers the user through a guided search. For example, if the word “trip” is typed into Google’s search field, the uncategorized results are numerous and across many pages. You then have to continue your search as per the results obtained. With Guidyu, if you type in the same word, you are then guided through a classification process that intelligently refines your search: “for business or for pleasure / on which continent / sunny destination or cultural visit, etc.?” The system is then able to modify the search results more precisely and more rapidly.

Another important advantage to this tool is that the system will then catalogue and save the search results for a future user. For instance, if 90 out of 100 people who searched the word “trip” chose “sunny destination” during the refinement of their search, the system would then automatically place the same results of future searches with the same word at the beginning of the results list.

Following this step, should the user not find what he is searching for, he can then ask to be transferred to a call centre. An email would then be automatically sent to the first available customer service agent with an immediate report summarizing the user’s search and system results. This in turn would prevent the user from having to repeat the situation and would enable the agent to service him more quickly and efficiently. With this system in place, call centre costs could be reduced by as much as 50%.

Guidyu promotes unity between Web navigation and the call centre

The Guidyu system is one of the tools included in our "CEM" (Customer Experience Management) and is what we consider the new standard for optimized customer experience. The system creates a customer profile that consists of a search history. The objective is to offer your clients a quicker and more efficient service. The gathered results help to enhance the available information by registering the subjects of the various searches on the site, including the unsuccessful search results. This, along with other sources of information, is a great tool for future marketing campaign strategies as it reveals exactly what your clients are interested in. Ultimately, Guidyu ensures that your call centre provides an all around positive experience for your customers.

For more information, we invite you to visit us at www.guidyu.com