News

Daigneau ads water down office politics!

Montreal, October 1st, 2009 – Specializing in bottled spring water, Daigneau (www.daigneau.ca) is launching its second advertising offensive. The Montreal agency Génération (www.generationmultimedia.com) created the campaign.

The rollout of the campaign features mostly billboards and direct marketing in downtown Montreal with the promotion of 18-liters bottled water for offices.

With a dry sense of humour, the campaign uses the slogan “Watered down office politics” referring to how water cooler gossip at the office takes a backseat to the quality and growing popularity of Daigneau water.                                                                               

About Daigneau

Daigneau serves the business and residential markets in the area of Montreal. The company specializes in the sale and delivery of 11- and 18-liters bottled spring water and also offers a full range of coolers.

About Génération

Generation offers integrated communication services through its divisions Génération-Pub and Génération-Clik Multimédia. Its experienced team functions in an environment where new technologies and traditional advertising tools operate side by side. This polyvalent team is capable of realizing any type of project, whether it involves consultation or strategic marketing, creation, production, promotion, public relations or Web design for clients in Canada and the United States. 

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Source:

Nathalie Rochette
Account Manager
Génération
Tel.: 514-521-3300, ext 234
Email: nathalie@genpub.ca